MARKETING

GM Financial had only been acquired by General Motors two years prior, I was hired to crack the b-to-b relationship GM Financial was building with dealers. The project failed to gain traction in its first two iterations. Luckily I had a great dealer marketing team to collaborate with. The more we turned away from the stated agenda and listened to the dealers and our reps in the field we could paint the picture of the relationship as it really was. We just as we had focused the cameras on the dea