Johnny Producer Pants

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Johnny Producer Pants

Johnny Producer PantsJohnny Producer PantsJohnny Producer Pants
Home
Producer
Creative Director
Contact
About
More
  • Home
  • Producer
  • Creative Director
  • Contact
  • About
  • Home
  • Producer
  • Creative Director
  • Contact
  • About

Producer / Director

Commercial Video Producer

Photo and Video Production

Commercial Video Producer

Let me help create a creative commercial that grabs the attention of your target audience. 

Shepherding the boardroom pitch to the film set through post is my specialty.

I've produced everything from small Documentary teams, Lawyer call now Ads, to Detroit productions for Cadillac.

Adaptable Director

Photo and Video Production

Commercial Video Producer

As a Director I take your brand and message seriously, even if it's funny. 

The foundation of good direction is vision. But the secret is to communicate and be able to answer any question about the story. Whether it's the drama of salesmanship or the slapstick of logging into your website, I'll make sure we get the angles and performance you need to shine.

Photo and Video Production

Photo and Video Production

Photo and Video Production

Management of the right people with the right look can feel overwhelming. 

My experience can help turn your decisions on cameras, casting and locations into easy steps.

From pitch to storyboard to post let me stay steps ahead so you can approve smart decisions. Let me bring valuable organization and focus to your production.

PRODUCER / DIRECTOR WORK

Cadillac Financial | In-Dealership Spots - 2024

An awareness campaign that needed to take a brand that sees itself as fashion adjacent and help it talk finance.  Read about making the campaign below. 


-Creative Director of Multimedia for campaign development.

-Director/Producer for production.

CADILLAC FINANCIAL a Brand on a Brand

The Challenge

In 2022 Cadillac Financial was in the works to launch in eight months. Our internal marketing team was tasked with creating content that met the expectations of the Cadillac luxury brand identity. Our in-house multimedia team was tasked with photography and video assets. 

Leadership

As the Creative Director of Multimedia I was responsible for adapting the visual vocabulary of Cadillac to include the customer experience while keeping it inline with Cadillac’s focus on product. 


Through discovery meetings with Cadillac’s team at Leo Burnett, Mother and Jack Morton and research with our Cadillac customers, we adapted the ID into the finance story. 

Execution

Six months and three shoots later we had the base imagery and footage at launch.


Phrases from finance stakeholders like “Experience Concierge Service” and goals related to service, had to be elevated. Working with Cadillac and our copywriters we found a line of phrases like “Cadillac Empowered Resolutions.“ 

Additional Work

Upside Down On the Deal

Using humor to elevate and capture attention.

CMO, "Can our brand be funny?" Me, "Yes!"

- Writer, Producer and Director

Financial Business A Land Before Time

How to do you use an interview clip during a pandemic? One word, Dinosaurs .

- Writer, Producer and Director

GMF Sales Rally Dealers Across North America

A visually stimulating recap of the year featuring dealers talking about our reps. Wide format for the three screen stage it was presented on.

- Writer, Producer and Director

AN ELITE EXPERIENCE: Commercial Vehicle Lending

Commercial Vehicle Lending is a 1 Billion dollar market that GMF had just ventured into it in 2016 when I made this spot.

I wrote and directed this ad and the number one question is "how did we get permission to show all those business?" The answer; I made them all up.

- Writer, Producer and Director

EMBODIED MOVEMENT EVENT: nonprofit marketing

I enjoy working with nonprofits to uplift the arts and community voices. This was a very artistic messaging for an event with Artstillery.

- Writer, Producer and Director

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