About Johnny Rutledge
Visual leader.
I’ve been managing creatives in video marketing and sets for over a decade. I've been trusted by Brands like BET, Cadillac, General Motors and the Cochran Firm.
As an artist, I know the importance of guardrails on our limitless imaginations. It can often lead to complex places of balancing story moments with the overall goal. For a screenplay this might mean removing dialogue in favor of action, for marketing it could be telling the story of the feelings of a product not the features, for a video game it may be sacrificing a cutscene for player choice. The ability to step back and challenge a team as to what an audience will get out of a story is the trick. I’ve learned that with clients or teams you have to do this with grace and openness because ultimately you have to have trust.
I’ve learned it in pitch meetings, in writer’s rooms, and over time having to repair trust from my many many small mistakes with individuals on projects of the years. Nothing is more valuable. Over my career at General Motors I interviewed 41 dealers most were independent entroupures with business operating in the hundreds of millions. Without trust and buy in from the organization and leadership there is no way they would have let me waist a few hours of these industry leader's time.
My work with Artstillery also stands out. A non-profit group of theater professionals, community leaders, and artists tasked with turning marginalized oral histories into immersive experiences. Taking what I had learned from my professional career I used debriefs, documentation, and check ups to codify Artstillery’s process and mission. Building the foundation to focus creatively, communicate with partners more effectively and more easily apply for grants and fund raise.
I'm an out of the box thinker that tackles problems, builds partnerships and delivers results.
Partners & Collaborators
